Ducati Monster 750 – 1996 – Ducati Mostro 750 1996 – press photograph

Description

Up for auction is a superb press photograph of the famous
Ducati Monster 750
from the
Model Year 1996.
This was the introduction and first model year for the 750cc Monster version!
We have more photographs available of other Ducati production and racing models.
The
Ducati Monster
(called
Il Mostro
in Italian
]
) is a muscle bike designed by Miguel Angel Galluzzi and produced by Ducati in
Bologna
,
Italy
since 1993. It is a naked bike, characterized by an exposed engine and frame. The purposeful and considered use of the trellis frame in the Ducati Monster is an integral part of the motorcycle's design allowing for both aesthetic appeal and for structural efficiency. In 2005, Monster sales accounted for over half of Ducati's worldwide sales. Ducati motorcycles use almost exclusively 90° V-twin engines, which they call L-twins, with desmodromic valves, and tubular steel trellis frame, designed by Fabio Taglioni (1920–2001).
The Monster line has had numerous variations over the years, from entry level 400 cc (24 cu in) bikes up to top of the line 160 hp (120 kW) multivalve, water-cooled superbike-engined versions, with as many as nine different Monster versions in a single model year. The Monster's elemental simplicity has also made it a favorite platform for custom motorcycle builders, showcased at competitions like the Monster Challenge. Monsters eventually accounted for two-thirds or more of Ducati's output.
The Monster began as a styling exercise in 1992. The concept for the Monster was one Galluzzi had been thinking about for some time, and it took time to convince the management at Cagiva and Ducati to build it. Ducati technical director Massimo Bordi originated the idea for what they wanted the new bike to accomplish, and assigned the design to Galluzzi. Bordi said he asked Galluzzi "for something which displayed a strong Ducati heritage but which was easy to ride and not a sports bike. He came up with a proposal and I thought, this was the bike Marlon Brando would be riding today in the film
The Wild One
!" Bordi's intent was to enter the cruiser market, with a bike that was made to be modified and would eventually have a wealth of bolt-on aftermarket accessories rivaling the range of custom and hot-rod parts available for Harley-Davidsons. Previously Cagiva had attempted to move into this market with a cruiser, the Ducati Indiana of 1986–1990. Some sources stated that it made poor use of Ducati's desmodromic valve V-twin engines; and a full-cradle frame, not Ducati's signature trellis, playing against Ducati's stylistic strengths. Only 2,138 were made over four years. The Monster appealed to the same urban, style-conscious buyers who wanted a bike that could make an individualistic statement, but it did so with a motorcycle that they had not quite seen before, and was still unmistakably Italian and a Ducati.
Because Bordi wanted Galluzzi to keep costs low, the Monster was a humble "parts bin special," built not with newly designed components carefully engineered to work in unison, but by mixing and matching parts from existing Ducati models, beginning with the engine and forward half of the frame of a 900 Supersport, a frame descended from the 851 superbike,
and the fork of a 750 Supersport. Galluzzi penned a "muscular" fuel tank and minimalist bodywork that produced a visual impression of mass and strength, on a motorcycle that turned out to be surprisingly tiny and agile to the first time rider.
Motorcycle Consumer News
design columnist Glynn Kerr described the Monster's statement as aggressive, "attributable to the head-down, charging bull stance."
Ducati introduced three Monster models in its first generation: the M600, M750, and M900 (the numbers denote engine sizes). The first M900 was shipped in 1993, the M600 shipped in 1994, and finally the M750 arrived in
1996. In
1999, to close out existing stock of Monster parts, Ducati released several limited edition Monsters many with different levels of accessories, the most notable was the Monster City, which came in a unique blue color and had leather briefcase style saddlebags and higher handlebars.
From
1994, a
smaller displacement model, the M400, which produced 31 kW (42 hp) at 10,500 rpm, was built for specific markets where the tax or license system is particularly harsh on larger capacity or more powerful motorcycles. The M400 was mainly intended for
Italy
,
Japan
, and
Singapore
but was also exported to countries such as
Indonesia
, the
Philippines
,
Taiwan
, and
Thailand
. The M400 was based on the M600 with the same basic engine components, but a shorter stroke crankshaft and smaller diameter pistons.
This is a very nice and very rare photo that reflects a wonderful era of Ducati’s motorcycle history in a wonderful way. This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 12" (ca. 20 x
30 cm
). It makes it perfectly suitable for framing!
Shipping costs will only be $ 7.00 regardless of how many photos you buy.   For 5 or more photos, shipping is free!
(Note: A. Herl, Inc. does not appear on photo, for ebay purposes only)
No copyright expressed or implied. Sold as collectable item only. We are clearing out our archives that we have gathered from various sources.
All items always sent well protected in PVC clear files
and board backed envelopes.
We have photographs that came from professional collections and/or were bought from the original photographer or press studio! They are all of professional and excellent quality.
After many decades of professionally collecting photographs and posters we are clearing out our archives. They make the perfect gift and are perfectly suited for framing. They will look gorgeous unframed and will be a true asset nicely framed with a border. They are a gorgeous and great asset in every home, workshop, workplace, restaurant, bar or club!
First come - first served. And you can always contact us for your requests. Please ask any questions before the auction ends.